The National Ice Centre (NIC) has undergone a review and rebrand, launching several new initiatives to help attract new skaters!
The changes include a Warm Up Zone to give first time customers skating tips and advice, a dedicated area in the centre of the ice for pre-schoolers, schedule changes to give customers the chance to skate for longer with extended skating sessions, and a simplified pricing structure where skate hire is included in all ticket prices and children under the age of five skate for free.
There will no public skating sessions on Monday evenings. Public skating sessions over the weekend will be extended, and we’re introducing a new Friday afternoon skating session (5:30pm-7pm).
The changes follow the results of a market research project carried out earlier this year to understand the potential barriers to ice skating.
Stephen Chaston, Operations Manager at the NIC said: “The market research helped us to establish that we needed to create more of a positive ‘first time’ ice skating experience and enhance the general venue experience overall. Over the past few months we’ve worked hard on a number of ideas to make this happen. We’ve introduced new, comfortable ice skates, reviewed the skating schedule maximizing skating sessions at the times when people prefer to attend, made ice equipment more affordable, introduced a children’s menu in Sub Zero, and we’ve retrained our ice rink staff to ensure customers receive a quality service.”
We apologise for any inconvenience caused to customers who might regularly attend skating sessions. However, the changes will enable us to continue to bring you world-class leisure facilities and allow new people to access and enjoy ice skating.
If you have any questions about these changes, please contact email@example.com